Monday, July 11, 2016

It's a Monday...and a Smiling Week ahead.

It’s Monday, and another week ahead to accomplish a lot for the Rotary Smiling Team 2016-17.

Many of you have had your installation meetings while others are getting ready for the same.
This is the opportunity for you to reach out to media, and have the installation function covered.

Here are a few steps:
a. Prepare a list of the media persons in your area, complete with their mobile numbers and email id.
b. Distribute the printed invite as well as send an email inviting them over for the coverage of the event.
c. Make sure that you give the exact time when the programme would start, and strictly follow the time schedule.  Media people, especially the photographers would not wait endlessly if the programme gets delayed.
d. Prepare a background note on your Club’s activities last year, and the future plans by the incoming leadership.
e. Have the background note translated in Hindi and/or Punjabi.  Some of your local journalist friends may help you out with that.
f. Keep the copies ready or have it sent out to the media on the day of the event. (since many of them might not be able to attend the late evening function, the advance information can help them prepare a story)
g. Depute a Rotarian to handle the media people when they arrive.  Note down their contact details, and hand them over the background material.  The TV news channels would like to talk to the outgoing and incoming President about their projects and record their bytes which can be arranged before the start of the event.
h. In case there is a VIP/Celebrity joining in at the function, ask another Rotarian to note down his key message, which should be incorporated into the press release already prepared by you.
i. Email the revised press release to the media with at least two or three photographs.
j. Next day have the entire coverage monitored, and shared with the District and other Club members.

You can follow the same process for planning media coverage of any of your club projects or activities.

Showcase... “Rotary Serving Humanity”.

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