Monday, January 15, 2018

How to Strengthen Rotary's Public Image`



One of the major element that contribute to the strength of Rotary is its visual identity.  Rotary International undertook a massive exercise to unify and standardise the way we use Rotary's logo and other images on our printed material, signage, videos, etc.

You can try this for your business.  Just check out your visiting cad, letterhead, and signage on your outdoor, packaging, vehicles, etc, and check out whether they are uniform?  If not, it is time to standardise them.

Standardised visual identity not only provides consistency and credibility to your organisation, but also builds up a trust and dependability in your organisation.

Check out the material, the manual, and templates at Rotary Brand Center.  Of course you would require your myrotary account, which I'm sure you would have already created.

https://brandcenter.rotary.org/en-GB/Guidelines

Friday, January 12, 2018

How to let the people know about you!

Tell Your Story in a Way that  People shall like to Read about It. 

Most often the Rotary clubs find themselves at a loss as to how to take their project report into the media.  Many of us however have become experts in sharing the project photos on Whatsapp or Facebook, and at times, much to the recipient's dismay, they come in large number only showing mug shots or posed group photos of Rotarians where more than the beneficiary, they themselves are in the picture, ending up with many heartburns for those left out in the queued-up shots. 

And especially tree plantation shots are the worst where volunteers would hold the banner in the background while the photo is being taken. 

Let us refine the process.  
a. Select the photograph that shows the project highlights or the beneficiaries. Those who are getting benefitted from your project.  Tell their story. 
b. How the project came about. What was the trigger?
c. Why the project was undertaken?  Definitely not to have the photos of all committee members together and having their photo seen in the media.  The Club wanted to make a difference and that is why a particular section of society was chosen to help them. 
d. Talk to a few beneficiaries and find out their life stories and how your project is going to impact them.  

Check out this short story roll out plan. Create your story line.  Pick up two or three photos.  Share them with Rotary community : 

a. On Club facebook / youtube / website
b. On District facebook page 
c. on facebook pages of other clubs and districts 
d. On Rotary Showcase and Rotary Central (Hope you have myrotary account already)
e. In Club Bulletin 
f. In District Governor's monthly letter 
g. To local media 
h. To Rotary South Asia office
i. The Rotary News / The Rotarian 




Monday, December 25, 2017

5 Ways to Know How People Perceive Your Brand

Take Care of SHSTT




That is a perhaps an unfamiliar abbreviation, but that is the key to the way people perceive and judge things.
Our perceptions about people, things, products, and organisations are cumulative impact of the experience we have acquired through our five senses over the years.
Some of the hospitals, the south Indian restaurants, coffee, have distinct smells that can attract or repel you.
The sight of certain brands like Coca Cola, Lux toiletry, Pepsi, Pizza Hut, McDonald's, have been carefully honed by expert communicators to generate universal experience by managing their SHSTT, i.e.  what every consumer can SEE, HEAR, SMELL, TASTE and TOUCH.
For different organisations different sensory elements may vary but one needs to audit one's own brand in the light of these five elements.
I remember that the UNI, the famous news agency, acquired the saying in the journalistic world in Delhi, "It may not be good at copy but serves good coffee".
A good restaurant or a hotel are the one where SHSTT, in their entire domain, matter.  Right from the visual treat to the music that is played in their lobbies and toilets, to the comfort, the relaxing smells, and the food which is served, contribute entirely to the entire experience.
But service-oriented organisations or the NGOs have to take care and effectively manage the people's experience with their organisation. 
It becomes all the more challenging in an NGO, because every member becomes a brand ambassador and must be knowledgable enough to project the vision, the mission and the story of their organisation.
Every Rotarian in Rotary International is the brand ambassador of this worldwide organisation. Therefore, it is essential that the public image is sustained through the controlled and effective management of all sensory experience for the members as well as all stakeholders in the community.

WHAT PEOPLE SEE:
Your personal conduct and the conformance to the international guidelines of Rotary visual identity. That also enhances the members' experience of their Club too.  How the branding is executed in community events, and how it is represented in all communication. The personal behaviour in public can also impact the image.  For instance, a Rotarian with a Rotary sticker on the car throwing out garbage from the window of his car on to the road, can bring in bad image for the organisation.

WHAT DO THEY HEAR:
Your elevators pitch. Every businessman and professional knows about one-minute pitch.  What you have to say about Rotary and your Club, when you talk to non-Rotarians.

WHAT DO THEY SMELL
This may not look very significant but at times, smell of large quantity of screen printed material distributed to public could possibly be exuding a very repelling odour of ammonia.   a smelly unclean washroom in the premises...a smelly unclean pantry...and a lot more could effect positive image.

WHAT DO THEY TASTE
Be careful about quality of food served to beneficiaries and guests on Rotary meetings and projects. Outsiders would carry their experience for a lifetime.

WHAT DO THEY TOUCH
Unclean tables and counters; dusty chairs; wet paint at a project site;  greasy crockery or keyboards; are strictly no-no.  Be careful.

People form opinion and perception about people and organisation on the basis of their personal experience and do not hesitate from voicing it out while in a group which can have damaging effect. So take care of every little detail


Wednesday, August 9, 2017

10 Reasons every Club should adopt public image strategy














Rotary Public Image continues to receive attention increasingly to share Rotary's humanitarian successes around the world.

Next year's RI President Nominee Barry Rassin has already made Rotary's public image as the thrust area during his year.

And rightfully so, public image helps the clubs generate awareness and goodwill amongst its stakeholders, and the community in a most effective way.

A well-executed Public image effort brings in multi-pronged success:

a. Internally, it helps members and their family members, as well as other Rotary partners, feel involved as it helps build strong sense of belonging.

b. Engages members meaningfully and contains attrition.

c. Builds strong networking amongst members too.

d. Community outreach showcases its humanitarian service efforts and wins their appreciation.

e. Garners the support of local authorities.

f. Provides positive stories to the media and engages them in community development efforts.

g. Attracts more professionals and businesses to get associated with the good causes and support Rotary club's projects through their CSR funds;

h. Helps raise financial support for its service projects;

i. Attracts new members.

j. Helps clubs reach out to newer communities and establish new clubs.

These are just 10 pointers, but public image has far-reaching positive impact for the Rotary clubs to thrive.

Monday, July 24, 2017

Rotarian Ravi to be the first Indian flying solo round-the-world on single-engine plane

Round the world for a cause




Rtn Ravi Bansal and his wife Dr Pratibha were shatered when they learnt the death of Ravi's brother Subhash's wife Sneh who was diagnosed of cancer in 1997.  Sneh had been a fighter and became a champion of cancer awareness movement reaching out to those diagnosed of cancer.

In the meanwhile Rotarians of Ambala Cantt, with the support of philanthropist family of Rtn. Jaidev Gupta, the foundation for Ambala Cancer Hospital was laid in a small room, which grew to become a 20-bedded diagnostic centres, and now a 100-bedded superspeciality hospital to provide treatment to the cancer patients.

"The moment I learnt that Rotary Ambala Cancer and General Hospital requires an expensive MRI machine costing USD 750,000, I decided to do my bit to help out," says Ravi, who having retired from his manufacturing business in USA, and decided to undertake this adventure in his solo flight on his single-engine Cessna 400.

"I decided to fly round the world to raise awareness about cancer and raise funds from Rotarians and other philanthropists from around the world through this flight," Ravi announced, recalling his family's concern.

"I am not interested in spreading the word about myself but about the whole cause of generating awareness about cancer, and to raise fund for the Rotary Ambala Cancer and General Hospital," he said.

Rtn Ravi Bansal would be the first solo Indian to complete round-the-world flight in single-engine aircraft which would be another record of sort, as he flies around the world to raise USD 750,000 to buy a sophisticated MRI machine for the hospital.


Ravi had been able to get nearly a million dollars in donations from people around the world, and people can reach him and donate online through his website http://www.raviworldflight.com, which incidentally also provides real-time tracking of his journey.

Past Rotary International President Raja Saboo met Rtn Ravi Bansal in the morning, along with past Rotary International Director Yash Pal Das, who is the co-chairman of the cancer hospital, and congratulated Ravi for his extraordinary adventure for a cause.

Several Rotarians at Ambala and in Chandigarh, besides members of the Inner Wheel handed over their contribution to the cause.

Ravi belongs to Ambala and migrated to USA in  1972 and maintains close ties with his brother, PP Rtn. Subhash Bansal, and other members of the family back home.
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He took off from Buffalo in New York, USA on 4th July 2017 and has flown  9257 nautical miles (17,144 kilometres) in 55 hours of flying time, stopping over at Canada, Greenland, Iceland, Faroe Islands, England, France, Italy, Greece, Jordan, UAE, Oman, and touched down at Ahmedabad on 18th of July and touched down at Ambala Cantt Airforce station on 21st of July.

He commended the support of the Indian Air Force for having allowed him to land at Ambala Airforce Station.