Tuesday, April 14, 2020

7 Steps to Bring in New Members in Rotary

How to induct new members when club meetings are not being held?

This is the concern that several incoming Presidents have in their mind especially at a time, when the Rotary world is looking for new quality members.

Obviously, in the current situation, the lockdown in many countries may take longer than expected and even after that it would be sometime when the physical distancing may continue to remain uppermost in social gatherings, and even club meetings.

Rotary International President Elect Holger Knaack, feels that the current crisis has opened up newer opportunities for the Rotarians to innovate, continue to strengthen their connect with each other and their community, and maintain their drive to 'Do Good'.

Many club meetings are happening online, thanks to various tech-tools available to host such meetings effectively.   District 3080 in India conducted its Presidents-Elect and Secretaries Elect Training Seminar for seven days with attendance ranging from 140 to 160.   Their success story is inspiring many other Districts to undertake similar meets to prepare the next year leadership for the challenges.

Since the membership growth remains one of the key priorities of Rotary,  endorsed with full verve by RI President Nominee Shekhar Mehta also in different fora, the Clubs shall have to innovate to reach out to the new members, especially the younger ones, through online resources and engage them.

Here are 7 Steps to a successful outreach initiative to bring in new members.

1. Survey your community and identify the prospects.  There are former Rotaractors, GSE team alumni, and those Rotarians who would have left because of their professional commitments, and of course, the new breed of young leaders in various sectors, who are our key prospects.  Reach out to them, compile their profiles,
2. Invite such prospective members to your zoom meetings.
3. Share projects with them, and the club goals.
4. Create a slide show or videot of major projects that the club has undertaken in the past. 
5. Engage in discussions with them for the upcoming or running projects where they would like to involve themselves. 
6. Organise an Induction meeting and send them the New Members Kit. .
7. Introduce the person and engage him/her in speaking and addressing the club members.



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