Sunday, November 13, 2016

Making Projects Bigger Helps Create Bigger Public Image

One of the major concern of the Rotary clubs, or for that matter any NGO is, to have a better public image, a good media exposure, and recognition of the efforts.

This requires responding to community needs, or 'pain points' with specific projects that help the larger groups of people to benefit.

Polio had been a case in point. The project grew from Philippines into a larger-than-life efforts to eradicate polio from the world. And year after year, we have seen this project grow reaching out to much larger beneficiaries, responding to a cause which was a major concern of the people around the globe.

A Rotary club should look at their city and identify crying needs of the society.  If one area needs a tree cover, look for all the areas in the entire city which requires tree covers.  Talk to the local government, the horticulture departments, engage with local schools and colleges, Rotaractors and Interactors, and plan the project that would have wider impact.

Media requires news.  Story that impacts larger numbers. Story, that is of larger public interest. Story that is shared with the media at the right time.

For further help and information just send me an email, Rtn. CJ Singh,Email Me

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