Your Club's Checklist for Public Image

 Here's a checklist for your Rotary Club.  

As you proceed in the new Rotary year, to create lasting impact, it is also imperative to talk about the good work that you are doing. 

Here're some tips to strengthen the club's public image in your community:

1. Create a FAQ sheet about Your Club listing out the major projects undertaken over the years, and how these projects have impacted the lives of the people for good.

2. Contact the local journalists and create a list of their contact mobile numbers and emails.

3. Bring together a team of Rotargans within the Club who are social media savy and can regularly update your digital assets, like Facebook, Instagram, Linkedin, Twitter, YouTube etc., so that the stories can be highlighted after each project/event.

4. To strengthen the Club internally, do publish a regular weekly club bulletin.  It could be printed or even digital edition which should go out to the members.

5.  Create a Calendar of possible oppportunities that exist regarding media coverage of your Club activities. For instance :

·       JUNE:       

o   The outgoing team should put together the detail of projects and activities completed that can be shared in the form of a news release to media.

o   Press Release regarding the District awards received by the Club.

o   Check out wherever in your community you can put up a hoarding/bill board. 

o   Ask your members to display Rotary logo in their work place.

o   Request every member to wear their Rotary lapel pin.

·       JULY:       

o   Press Release regarding Photo and writeup about the new team

o   Media invite to any project launch on 1st July

o   Media Invite to the Installation function

·       Throughout the year there are numerous opportunities to engage with media:

o   Projects visits of media or press release

o   District Governor's Official Visit

o   Visit of any Dignitary

o   Any important club meetings where any dignitary or reputed speaker is addressing the club.

o   Any international achievement by the Club

o   Any Rotary/personal achievement by a Club member.

·       SOCIAL MEDIA

o   Please keep the social media assets activities. Your website, facebook/instagram page must be updated regularly.

o   Send out your weekly/fortnightly club bulletin.  If you can mail the physical copy, nothing like it, but distributing the pdf through email or whatsapp is equally important. 

Take Care. Keep Shining.  Continue to Create Lasting Impact.