Framework for Membership Growth

Incoming Rotary International President Shekhar Mehta's major focus is seeing Rotary break its growth barrier of 1.2 million and surge ahead with greater numbers. 

Addressing the virtual Rotary International Convention, incoming world leader Shekhar Mehta said: "Membership, friends, continues to be our biggest challenge. For the last 20 years, our membership has been at 1.2 million. Together let us change this. Here is your opportu-nity to make the biggest change in Rotary history as far as membership is concerned. What we have not accomplished in the last 20 years, I challenge you to accomplish in 12 months.

The challenge for the Rotary ledership at the Club level is to realise the dream of breaking the barrier of 1.2 million members. 

RIPE Shekhar Mehta said, "So friends, the dream is to increase our membership to 1.3 million by 1st July 2022! But that’s too big a dream, you may say. Well, if I ask you to dream big, I have to lead from the front. One of my inspirations in life comes from what George Bernard Shaw said. He said, “You see things; and you say ‘Why?’ But I dream things that never were; and I say ‘Why not?’” How can we reach that incredible goal? The answer is Each One, Bring One. As simple as that. Just one member is all I need you to bring in your club. And let every Rotarian around the world do this. As Rotarians, you will become change-makers, as you will change the lives, for good, of each person that you make a Rotarian."

Rotary leaders at the club level must have a framework to grow membership. 

• Scan the neighborhood/community to identify potential members...people with authority and enjoying certain status in the society enjoying a leadership position in one's area of activity.  The earlier practice of manually maintaining the Classification Roster had been an effective methodology. Not only it indicated the number of vocations represented in the Club but also provided a guideline for the club to find members for unfilled classifications.

• Create a list of various professionals from diverse professions, and find out who is the founder / COO of the particular organization.   There are numerous new professions that are emerging these days and their representations can be of immense help. 
  
  
• Look within your own families: Your spouse and one of your grown-up children is a prospect. Bring them in. 
  
  
• Rotaractors:  Reach out to your Rotaractors.  They are the best bet to be a part of the Rotary movement of doing good. 

We understand that doubling a Club membership

• se who have entered into a business or profession, are the best bet to be a part of your Club.